Skyways Group has appointed Nitisha Anand as Vice President, Brand Strategy

• Skyways Group has appointed Nitisha Anand as Vice President of Brand Strategy, marking a renewed focus on strategic communications, stakeholder engagement and global brand positioning in logistics and airfreight.
• Anand has over 17 years of experience in corporate communications and reputation management, having led campaigns for multinational brands in the aviation, logistics and technology sectors including Emirates, Turkish Airlines and Deloitte.
• Anand’s appointment positions Skyways as a leader in modern logistics connectivity, strengthening India’s growing influence in the global air freight and multi-modal transport ecosystem.

Skyways Group, one of India’s most diversified logistics and air freight companies, has announced the appointment of Nitsha Anand as Vice President of Brand Strategy, marking a strategic focus on communication-driven growth, market positioning and sustainable logistics leadership in an increasingly competitive industry landscape.

The appointment comes at a time when global shipping and logistics service providers are changing their brand narratives to reflect digital transformation, environmental commitment, and end-to-end service reliability. Anand, a seasoned communication strategist with over 17 years of experience, joins the company with a proven track record of communication strategies for multinational brands in the transportation, aviation and logistics sectors.

Her expertise in brand strategy, stakeholder engagement and executive communications is expected to enhance Skyways Group’s global visibility and support its continued expansion in the air freight, ocean freight and supply chain management sectors.

Positioning the skyway for the next phase of growth

In her new role, Anand will lead the global brand and communications strategy, aligning the company’s reputation and vision with its operational ambitions. As Skyways Group continues to strengthen its influence in global markets including South and Southeast Asia, the Middle East and Europe – this appointment reflects a broader intent: brand trust and global stakeholder engagement through data-driven storytelling and strategic communications.

Rooted in service reliability and innovation, Skyways Group has established itself as one of India’s most trusted logistics service providers. With an eye on the Group’s global profile, expanding its sustainability agenda, and our brand’s mission to connect with customers and stakeholders around the world, this appointment will be an important strategic move.

Skyways’ move reflects a growing realization in the logistics sector that brand strategy is not just a marketing function but a driver of business credibility, investor confidence and policy engagement. As air cargo markets become more integrated with digital and multimodal ecosystems, communications leadership plays a critical role in aligning brand reputation with operational performance.

A proven center in international transportation and aviation

Anand’s career journey includes leadership roles in some of the world’s most influential organizations and brands. She previously managed corporate communications for GS1 India (Ministry of Trade and Industry), and held senior leadership positions at FITTR, Weber Shandok and Kamal Affairs, where she led campaigns for clients including Deloitte, Emirates Airlines, Turkish Airlines, Samsung India, Metta, MSD Pharmaceuticals and Delhi Government.

Her strategic expertise in executive profiling, crisis communications, and reputation management has helped organizations navigate high-risk environments and develop long-term stakeholder trust. Anand’s appointment among the 40 PR Professionals Under 40 (e4m, 2021) and Top 50 PR Professionals (India Television) reinforces Skyways’ commitment to building a future-ready and globally relevant brand.

Strategic transformation of the air freight sector

For India’s air freight industry, the move is indicative of a broader trend: logistics companies are prioritizing communications leadership to support global development, environmental, social and governance reform, and digital innovation narratives. As shipping operators and freight forwarders adopt technology-driven models and integrate sustainability into core operations, the leadership role of brand strategy has become a key competitive enabler.

With Anand’s appointment, Skyways Group is positioned not only as a logistics operator, but also as a thought leader in responsible, transparent, data-supported supply chain communications – setting an example for a thriving air freight ecosystem in South Asia and beyond.